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Eat, Pray, Merchandise: Book Inspires Jewelry

9780143038412H.jpgWhen the adaptation of Elizabeth Gilbert‘s memoir Eat, Pray, Love hits theaters, one company will manufacture as special line of “jewelry, books and travel-related items” to sell alongside the book.

According to WWD, the LA-based jewelry company Dogeared will design the fashion line. Readers and viewers can buy the merchandise at Fred Segal and ABC Home, and prices will range between “$20 to more than $100.” In addition, the company will provide similar merchandise for Sex in the City 2, a sequel to a movie based on a television show based on a book by Candace Bushnell.

Here’s a quote from founder Marcia Maizel-Clarke, from the article: “This is a totally natural fit for Dogeared … We relate to the theme of a woman’s journey for self-fulfillment and happiness.” (Via Rachel Sklar)

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.