The community writing site Figment counted 4,000 registered users during its official launch yesterday, building a new site for young adult readers. Today’s guest on the Morning Media Menu was Jacob Lewis, the co-founder and CEO of Figment.

Lewis offered advice for publishers looking to build community and advised readers on how to add their work to Figment. Already more than 3,000 works have been posted on the site.

Press play below to listen. Here’s an excerpt: “When I was a teenager, I wrote a letter to Philip Roth and I never got a response. That’s always sort of bugged me and haunted me. I feel like kids these days don’t stand for that. They expect and demand a response from the authors they love. A lot of young adult writers realize that, and they are looking for a place that can facilitate that. And I think we can be that place.”