FirstBook Launches New Campaign to Kickstart Reading

First Book, an award-winning nonprofit that gives children from low-income families the opportunity to read and own their first new books, has launched a new campaign, What Book Got You Hooked? to celebrate the distribution of First Book’ s 50 millionth book. Readers of all ages are asked to share the book that got them hooked on reading, then vote for the next state to receive 50,000 brand new books for children in need. The results will be announced in early August. Ron wrote about the campaign for PW’s BEA Show Daily late last month and got Michael Chabon, Leslie Schnur and Sarah Crichton to reveal the books that got them to read – and stay reading.

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