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How Moderating Comments Can Help Your Site

Should you moderate comments on your blog, YouTube page or Facebook Timeline? One example shows how a little moderation can go a long way…

On today’s Morning Media Menu podcast, Social Times staff writer Devon Glenn (pictured) explained how a YouTube user named Rob changed the hostile mood of commenters on his site by turning on the ‘Approve Comments’ feature.

Check it out: “At the time, Rob was enrolled in a graduate program for social research. He decided to use ‘Bird Face’ to conduct a social experiment of his own.  First, he removed many of the negative comments about the video. Then he turned on the ‘approve comments’ filter to keep the flame wars under control. ‘People tend to go with whatever the vibe is,’ Rob said, and he noticed that the first few comments effectively set the tone for the rest.  Now viewers concede that ‘the effect is pretty cool.’”

Glenn also revealed that Pinterest is more viral than Twitter and shared some viral video tips from a BuzzFeed co-founder.

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