Last week, Quirk Books accidentally created a viral blockbuster after the literary web embraced their upcoming title, Pride and Prejudice and Zombies.

In April, the book will give Jane Austen‘s classic novel a horror-show twist. At the NYC Comics Convention, GalleyCat caught up with an editor at Quirk, finding out more about great zombie literature.

To see more video interviews with innovators, follow these links: Eric Nylund discussed how to get video gamers to read books; comics legend Danny Fingeroth talked about graphic novel sales in the recession; Ron Fortier unveiled his pulp fiction revival; and multi-tasking author Alex Irvine talked about the 21st Century writing lifestyle; and Chris Metzen analyzed World of Warcraft publishing.