FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames 10,000 Words TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Kevin Trudeau Sentenced to 10 Years Over Claims in Diet Book

kevintrudeauAuthor Kevin Trudeau has been sentenced to 10 years in prison for cheating consumers by making false claims about his book in infomercials to promote his bestselling book The Weight Loss Cure ‘They’ Don’t Want You to Know About.

The Guardian has the story: “Trudeau’s weight-loss book describes a gruelling, 500-calorie-a-day diet, as well as hormone treatments. The deception, Guzman explained, came in Trudeau’s infomercials, which misrepresented the contents of the book as laying out ‘a simple, no hunger … diet-free method of losing weight’ that enticed more people to buy the book.”

The Federal Trade Commission brought a civil suit against Trudeau over the book, and he was ordered to pay $37 million.

Mediabistro Course

Personal Essay Writing: Master Class

Personal Essay Writing: Master ClassStarting October 21, work with the senior editor at Marie Claire magazine to polish and publish your essay! Whitney Joiner will help you to develop your voice, narrative, and identity, draft your pitch, and decide where to market your essay. Register now!