FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Kobo To Open Branded Shops Inside WHSmith Stores

Canadian eBook firm Kobo has formed a partnership with UK retailer WHSmith to open Kobo branded shops within WHSmith department stores.

AppNewser has more: “The Kobo boutiques come after a testing Kobo booths in select WHSmith locations. The expanded rollout this year will include Kobo stands in 100 WHSmith locations throughout the UK. Kobo will be selling the Kobo Touch eReader (£79.99), the Kobo Wireless eReader (£59.99) and the Kobo Vox tablet (£149.99) in these shops. The shops will be staffed with tech experts to teach consumers how to use these devices.”

Mike Serbinis, CEO of Kobo, stated: “We value our partnership with WHSmith and are excited to have dedicated, knowledgeable staff members who will educate WHSmith customers and introduce them to the benefits of Kobo.We know that in partnership with WHSmith we will deliver an engaging in-store experience that will demonstrate our expertise, best-in-class design, easy user experience, and innovative product line.”


Mediabistro Course

Memoir Writing

Memoir WritingStarting January 7, work with a published memoir writer to tell and sell the story of your life! In this course, Wendy Dale will teach you how to create your story around a marketable premise, hone your narrative voice, write a memoir with a solid structure, and sell your memoir before you've even finished writing it. Register now!