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LeVar Burton on the Future of Reading Rainbow & Printed Books

Who didn’t love Reading Rainbow as a kid?  The iconic 80s show used songs, celebrities and video to actually make literature fun. Well, times they are a changin’, says the show’s onetime host, LeVar Burton.

“Television was the medium and the technology of its time in the 80s and 90s, but you know better than I do that this is the digital-native generation,” he explained in our latest Media Beat interview. “And they consume most of their screen time on mobile devices. That’s where we wanna be. If you want to be where they are, you’ve gotta be on a mobile device.”

Furthermore, Burton said, the days of printed books are also numbered. ”We’re looking at a future, whenever it comes, that we’re gonna consume most of the reading that we do on some kind of electronic device or another. We will still have printed books; they’ll never go away. I think our emotional attachment to them is too strong. What it will do, I believe though, is make the books that we own more valuable to us, more precious.”

(And watch the full interview for a freakin’ awesome homage to that beloved RR theme song.)

Part 2: LeVar Burton: By not focusing on reading, “We’re sacrificing our kids”
Part 3: LeVar Burton on How Science Fiction Influences Technology

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