FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames 10,000 Words TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Lexcycle and Macmillan Build New Reading App

hunted.jpg
Last night Lexcycle and Macmillan’s St. Martin’s Griffin imprint teamed up to release a stand-alone application for the iTunes App Store. The digital version of The Hunted will test the teen market for digital books on the iPhone or iPod Touch.

The e-book retails for $17.99, and was released concurrently with a 250,000 hardcover print-run for the novel. It is part of an ongoing “House of Night” series about a teenage vampire struggling through finishing school. The application includes graphical and text indicators showing how far a reader has read in the book, and gives Google-raised readership the ability to perform full book text search.

In addition, the MySpace Generation can create their own reading experience: “The application created by Lexcycle and based on the popular e-book reader Stanza, allows readers to totally customize their reading experience including setting fonts, background colors, and foreground colors.”

Mediabistro Course

Food Writing

Food WritingStarting October 8, work with the food features editor at Everyday with Rachel Ray to develop your portfolio! Gabriella Gershenson will teach you how how to write a successful food piece, conceive story ideas, land assignments to get attention from foodies, and build authority in the food writing community. Register now!