InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Lexcycle and Macmillan Build New Reading App

hunted.jpg
Last night Lexcycle and Macmillan’s St. Martin’s Griffin imprint teamed up to release a stand-alone application for the iTunes App Store. The digital version of The Hunted will test the teen market for digital books on the iPhone or iPod Touch.

The e-book retails for $17.99, and was released concurrently with a 250,000 hardcover print-run for the novel. It is part of an ongoing “House of Night” series about a teenage vampire struggling through finishing school. The application includes graphical and text indicators showing how far a reader has read in the book, and gives Google-raised readership the ability to perform full book text search.

In addition, the MySpace Generation can create their own reading experience: “The application created by Lexcycle and based on the popular e-book reader Stanza, allows readers to totally customize their reading experience including setting fonts, background colors, and foreground colors.”

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at ELLE.com to get your writing published in fashion magazines and websites! In this course, you'll learn how to write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!