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Life in the Book Review Vacuum

logo_inside.jpgToday, two more print outlets for traditional literary coverage tumbled into yawning maw of the bad economy monster.

Creative Loafing–the parent company of a host of alternative weeklies, including Chicago Reader and Washington City Paperdeclared bankruptcy this morning. Coincidentally, the New York Sun quietly folded the same day.

These unfortunate events will shrink the already shrunken market for professional book reviewers. As a number of writers have already reflected, we are living in a traditional book review vacuum. Analysis of the crisis is easy to come by, but practical advice is harder to find.

This goes out to the publicists in the audience. On a practical level, how are you coping with these disappearing markets? What strategies, tricks, or magical incantations do you use to get people pay attention to books in the shrinking universe of book reviews? Email us if you feel like sharing.

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Thursday May 23: Real Talk about Life after Publication

These days, writers aren’t just writers: They’re social-media mavens, seasoned public speakers, and one-person publicity machines. And they still have to find time to write their books! Find out what life is like once you've landed that dream book contract in a free web chat with young-adult authors Elizabeth Norris (Unraveling and Unbreakable) and Brodi Ashton (Everneath and Everbound) — plus special guest Kristin Rens, editor at HarperCollins imprint Balzer + Bray. Thursday, May 23 at 7:00 p.m. ET. on Figment.com.