InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Macmillan Surprised at Viral Campaign Success

Publishing News reports that Macmillan has achieved what has to be one of the most far-reaching viral campaigns for a book, with a film clip to promote Richard Wiseman‘s book QUIRKOLOGY. Footage of the psychologist conducting a trick observational experiment has now been seen by over 800,000 people on YouTube over the last few weeks. The clip is one strand of a campaign that has taken in national television and newspaper coverage and reached Waterstone’s Piccadilly this week with a three-day psychological experiment taking place in a specially created installation.

How much of Macmillan’s marketing activity translates into sales remains to be seen, but Quirkology’s website has received more than 56,000 unique users according to Macmillan, while the paperback edition will be tied in with a 20-part television series scheduled for BBC2 in September. The hardback was published earlier this month.

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!