San Francisco-based advertising agency barrettSF and Penguin Young Readers Group issued the first Mad Libs-style press release we’ve ever seen, a handy fill-in-the-blanks quote for your next announcement.
Created by Leonard Stern and Roger Price in 1958, Mad Libs are now published by Penguin’s Price Stern Sloan imprint. The release included this quote template from publisher Francesco Sedita:
We are so proud of the Mad Libs brand here at (TYPE OF ANIMAL). When we met (NAME OF AWESOME AGENCY), all of us here knew that we had found a smart, innovative, and (ADJECTIVE) team, one who would help (VERB) Mad Libs to even more (ADJECTIVE) levels. Plus, they are really (ADJECTIVE) and tons of (PLURAL NOUN).
Without going into specifics, the release promised that the new partnership will “reach well beyond traditional media, and is expected to include heavy digital, mobile, experiential, and partnership-based work.”
The Mad Lib quote did not include the stock press release word, “thrilled.” However, barrettSF founder Jamie Barrett did use the verb: “We’re thrilled to be partnering up with such an iconic brand. The whole world loves Mad Libs, we just want the world to love them even more.”