InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Matthew C. Baldacci Named VP of Marketing at Scholastic Trade Publishing

scholasticMatthew C. Baldacci will join Scholastic’s trade publishing team as vice president of marketing in late April.

In his new role, Baldacci will manage the marketing and brand strategy for all the imprints within the trade publishing division. He reports to the division’s president, Ellie Berger.

Here’s more from the press release: “Baldacci joins Scholastic from St. Martin’s Press where he was VP, Associate Publisher, Marketing and Sales Operations and held various marketing and publishing positions since 1998. He also has served as an adjunct professor at NYU’s School of Professional and Continuing Studies/Masters in Publishing Program since 2009…Prior to his 16-year career at St. Martin’s Press, Baldacci held book marketing/advertising/creative services positions at DK Publishing, Simon & Schuster, and Simon & Schuster Children’s Publishing.”

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!