InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Music Marketing Analytics Firm Gets Into Books

research-reportsNext Big Sound, a company that maps data points on musicians from Twitter to press clippings and correlates this activity to record sales, is getting into the book business.

The company has just unveiled a new dashboard called Next Big Book, in which publishers can track the sales affects of social media posts and other marketing efforts. Next Big Sound has been working with Macmillian on the project.

The New York Times has more: “Macmillan employees are experimenting with the data. Brittney Kleinfelter, a marketer at the company, noticed that one of her authors was selling well in the same geographic regions as a rival author who wrote similar books. As a result, she decided to move ad dollars to markets where neither author is selling well yet, but where she sees growth potential.”

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!