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Music Marketing Analytics Firm Gets Into Books

research-reportsNext Big Sound, a company that maps data points on musicians from Twitter to press clippings and correlates this activity to record sales, is getting into the book business.

The company has just unveiled a new dashboard called Next Big Book, in which publishers can track the sales affects of social media posts and other marketing efforts. Next Big Sound has been working with Macmillian on the project.

The New York Times has more: “Macmillan employees are experimenting with the data. Brittney Kleinfelter, a marketer at the company, noticed that one of her authors was selling well in the same geographic regions as a rival author who wrote similar books. As a result, she decided to move ad dollars to markets where neither author is selling well yet, but where she sees growth potential.”

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