InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

OUP Executive Explains “Why Ebooks Must Fail”

img_0095-150x150.jpgEvan Schnittman, head of Global Business Development at Oxford University Press, opened his personal website yesterday with an evocative first post: “Why Ebooks Must Fail.”

While calling the current publishing model a “Ponzi scheme,” Schnittman outlined how stand-alone ebooks could quickly sink the industry. He explained how digital copies currently sell at least 50 percent discount from the cover price, upending a manufacturing and pricing structure that has stood for the last century.

Here’s an excerpt: “How do ebooks cover the huge advances needed to buy books if we cannot generate the cash, especially at their extremely low, discounted prices, cover the advances that an entire industry has come to require? The answer is that ebooks, alone, cannot … It means that the need for blended e plus p models will evolve, in order to take advantage of all the great qualities of ebooks, while providing the financial support and structure that print offers. It means that consumer ebooks, as a stand-alone version of an intellectual property, must fail.”

Mediabistro Course

Nonfiction Book Proposal

Nonfiction Book ProposalStarting September 4,work with a literary agent to complete a full proposal that wins an agent and a contract! Ryan Harbage from The Fischer-Harbage Agency, Inc. will teach you how to convey your idea in a winning book proposal format, write your proposal letter, understand the nuts and bolts of the nonfiction book industry, and more. Register now!