InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Pan Macmillan Partners with Popular iPhone Reader

iphone1.jpg

Books by John Scalzi, Clive James, Peter F. Hamilton, China Mieville and Neal Asher can now be purchased for the iPhone, as Pan Macmillan partnered with the e-reader company, Lexcycle–becoming one of the largest publishers to step into this new digital realm.

The first round of titles are available on the iPhone and iPod Touch using Lexcycle’s Stanza application, and the companies expect to add more titles over the next year. In addition, the partnership will allow Stanza readers to sample bestsellers in special excerpts.

Sara Lloyd, Digital Director of Pan Macmillan, said her company had studied the market carefully before the partnership. From the press release: “Since the iPhone launched its App Store we have been watching developments closely to see which reading apps became most popular. Lexcycle’s Stanza emerged very quickly as a clear leader in its category and so we immediately made contact to ask about developing a strategic partnership to bring our ebooks to readers through this new channel,” she explained.

Mediabistro Course

Writing Outside the Mainstream

Writing Outside the MainstreamStarting September 18, build your freelance career in African-American, Latino, or LGBT publications! Using a combination of writing exercises and targeted research, you'll learn how to generate salable story ideas, write pitches, build relationships with editors, and position yourself as an authority in your market. Register now!