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Pan Macmillan Partners with Popular iPhone Reader

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Books by John Scalzi, Clive James, Peter F. Hamilton, China Mieville and Neal Asher can now be purchased for the iPhone, as Pan Macmillan partnered with the e-reader company, Lexcycle–becoming one of the largest publishers to step into this new digital realm.

The first round of titles are available on the iPhone and iPod Touch using Lexcycle’s Stanza application, and the companies expect to add more titles over the next year. In addition, the partnership will allow Stanza readers to sample bestsellers in special excerpts.

Sara Lloyd, Digital Director of Pan Macmillan, said her company had studied the market carefully before the partnership. From the press release: “Since the iPhone launched its App Store we have been watching developments closely to see which reading apps became most popular. Lexcycle’s Stanza emerged very quickly as a clear leader in its category and so we immediately made contact to ask about developing a strategic partnership to bring our ebooks to readers through this new channel,” she explained.

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