Pearson Promises California Schools Digital Content

pearsonlogo.jpgResponding to California’s school budget problem problem, Pearson promised to create digital supplements for “biology, chemistry, algebra 2, and geometry textbooks.”


Publishers Weekly
reports the major textbook company responded to an appeal from California governor Arnold Schwarzenegger. Last week the governor said he hopes to switch students to digital math and science textbooks to help ease the budget deficit and the $350 million the state spent on school books last year.

Peter Cohen, CEO of Pearson’s North America school curriculum, had this comment: “We believe it is important to take these forward steps toward an online delivery system and we are supporting the Governor’s initiative, recognizing there are numerous challenges ahead for the education community to work through.” (Via Publishers Weekly)

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