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Platforms Are SO 2007: How’s Your Personal Branding?

julia-allison-angled.jpgmediabistro.com still has spaces left in next week’s “personal branding” workshop, where $75 ($65 if you’re an AvantGuild member) will get you 90 minutes of advice and insights from Wired cover girl Julia Allison (left), online video star Loren Feldman, and Wine Library founder Gary Vaynerchuk on how passion and authenticity can help you build a significant following. Ostensibly, this conversation is going to have a lot more to do with the online world than the world of book publishing, but if you’ve been reading GalleyCat for a while, you know that we consider these principles applicable to authors as well.

If your office can handle a little strong language, here’s a short speech Vaynerchuk gave recently at the Web 2.0 Expo that may or may not be a sneak preview of the mediabistro.com event.

Mediabistro Course

Food Writing

Food WritingStarting October 8, work with the food features editor at Everyday with Rachel Ray to develop your portfolio! Gabriella Gershenson will teach you how how to write a successful food piece, conceive story ideas, land assignments to get attention from foodies, and build authority in the food writing community. Register now!