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Publishing’s Statistical Sweet Spot

versologo.pngIs there an untested sweet spot for eBook prices? Last year Verso Digital polled 5,640 readers on the Internet, exploring our evolving digital reading habits. They released the results at the Digital Book World conference and the slides from the presentation have been archived on the site.

Our post about the presentation ended up being one of the most popular stories this week, so we’ve embedded Verso Digital’s complete slideshow presentation below.

Verso Digital business development director Jack McKeown noted that 27.5 percent of the surveyed readers would not pay more than $10 for an eBook. “They have been converted to Amazon price range,” explained McKeown. However, 37 percent of the readers said they aren’t sure how much they would pay. “Somewhere in the $10 to $18 range there may be a sweet spot,” he concluded.

What do you think? If you want to read more, the Philadelphia Social Media Examiner, journalist Cindy Ratzlaff also pondered these statistics in an essay.

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