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Smartphone Industry Sees 300% Increase in E-Book App Users

flurry.jpgIn a shocking bit of tech news, the research company Flurry reported that between April and July, the number digital book applications users skyrocketed by 300 percent.

Overall, the study counts almost three million active e-book application users on smartphones. As the report notes, digital books are the “second largest application category” in the Apple App Store, as the “Books” category composes 14 percent of the store. In comparison, the “Games” category makes up 19 percent of the total.

Check it out: “However, most surprisingly, we have observed that just behind the largest category, games, eBooks has emerged as a strong second … Examining active user sessions tracked by Flurry within the eBooks category, the chart above shows steep growth, over 300% from April to July. In July, Flurry tracked nearly three million active users in the eBooks category, or 1% of the US population.” (Via Publishers Weekly)

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