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Posts Tagged ‘Adam Schneider’

Mobile Barcode Advice for Writers

Using QR codes or Microsoft tags, we can embed barcodes (like the Microsoft tag posted here) on print posters, magazines or books.  Using a special mobile phone reader, smartphone users can click on these real life links to read material online.

At the Publishing App Expo yesterday, Microsoft tag business development manager Adam Schneider said that publishers are driving tags–five billion tags have been printed since January 2009. Social media expert Jay Baer used Microsoft Tags in his new book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social. Follow this link to use the free tagging service.

We’ve embedded the mobile barcode from the book above–as you can see, Microsoft has developed some custom imagery for tags. In addition, Atria Books marketing manager Hillary Tisman shared advice for writers looking to use Microsoft Tags. We’ve collected the tips below…

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Mediabistro Course

Food Writing

Food WritingStarting October 8, work with the food features editor at Everyday with Rachel Ray to develop your portfolio! Gabriella Gershenson will teach you how how to write a successful food piece, conceive story ideas, land assignments to get attention from foodies, and build authority in the food writing community. Register now!

Hear from Disney, Time, and Microsoft at Publishing App Expo: Early Bird Rates End Today

Join us at Publishing App Expo, December 7-8, and get an inside look at how to bring your stories to tablets and mobile devices. Early bird rates end tonight at 11:59 p.m. ET. Register now and save.

You will learn how to build apps within budget, maximize discoverability, and monetize content across all publishing platforms. The conference program features magazine, book publishing, and app development experts and leaders who will draw a comprehensive roadmap of the publishing app world.

View full program here. You’ll hear from Lyle Underkoffler (VP of digital media, Disney Publishing Worldwide), Jeanniey Mullen (global executive VP and CMO, Zinio), Craig Ettinger (general manager, Time.com), Adam Schneider (manager of business development, Microsoft TAG), and more.

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