Gaming company Six to Start has raised over $50,000 to build, Zombies, Run!, a storytelling app for Apple and Android smartphones that changes the hours you spend jogging into an interactive zombie story. The more you run, the deeper you move into an action-packed zombie story (video embedded above).

Six to Start CEO Adrian Hon will join us at the Publishing App Expo December 7-8, sharing advice about real-world mobile apps publishers interested in this new kind of storytelling.

Here’s more about the game: “Zombies, Run! is an ultra-immersive game for the iPhone, iPod Touch, and Android where you help rebuild civilisation after a zombie apocalypse. By going out and running in the real world, you can collect medicine, ammo, batteries, and spare parts that you can use to build up and expand your base – all while getting orders, clues, and story through your headphones … You receive orders and hear the story told through radio messages and voice recordings between your own custom playlists. Missions last around 20-30 minutes in real time and there’ll be over 30 unique missions in Season 1.”