InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Amazon Kindle’

The Next, Still Pessimistic Chapter for E-Books

The New York Times’ Brad Stone doesn’t really add much more about the next generation e-book readers like Amazon Kindle and the Sony Reader, but since people reading the NYT aren’t necessarily reading GalleyCat (or tech-related websites and blogs, for that matter) the piece, which also looks at Google‘s plans for e-bookdom, at least gets the basics down – and the skepticism in place.

“Books represent a pretty good value for consumers. They can display them and pass them to friends, and they understand the business model,” said Michael Gartenberg, research director at Jupiter Research, who is skeptical that a profitable e-book market will emerge anytime soon. “We have had dedicated e-book devices on the market for more than a decade, and the payoff always seems to be just a few years away,” he said. But with the Reader getting attention (if not sales) and Amazon’s imminent e-book device on their radar, most major publishers have accelerated the conversion of their titles into electronic formats. “There has been an awful lot of energy around e-books in the last six to 12 months, and we are now making a lot more titles available,” said Matt Shatz, vice president for digital at Random House, which plans to have around 6,500 e-books available by 2008. It has had about 3,500 available for the last few years.

Still, some retailers remain wary – especially Barnes & Noble, famously invested in e-books until they got out in 2003. “If an affordable device can come to the market, sure we’d love to bring it to our customers, and we will,” said B&N CEO Steve Riggio. “But right now we don’t see an affordable device in the immediate future.”

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now! 

That e-Book thing Makes a UK Comeback, Sort of

Technology being what it is, an idea deemed unsuccessful a few years ago can suddenly be brand new once more. So it goes with the e-book as Publishing News reports that the Orion Group is to publish its first e-book next year, WEB 2.0 by Paul Carr – most likely as an exclusive with Waterstones.com – and Macmillan has also taken its first digital steps outside the academic world, quietly making around 40 mass-market titles available in e-book form. Carr’s book, published in advance of the paperback, will be available in 2008. Macmillan titles include Meg Cabot‘s PRINCESS DIARIES series.

“We have the digital rights management software in place to block access from territories where we don’t have rights,” said Orion Key Account Manager Mark Stay. “It seemed a good idea to publish it as an e-book first. It seemed the natural way to do it. I don’t think e-books are going to take off until you have an iPod equivalent and you have students using it for all their books. But we want to be ready and I’m sure we’ll learn from the experience.”

The moves come as the industry at large expects an announcement from Amazon concerning its e-book reading device, allegedly called Amazon Kindle, at any moment. Whether the device proves to be a success remains to be seen, but that name isn’t going to help sales, I suspect…