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Posts Tagged ‘BEA’

5 YA Marketing Tips from Publishing Professionals

Given the sheer number of YA books being published each year, it takes a lot of promotional effort to effectively market these titles.

At BEA last week, Albert Whitman & Company marketing director Michelle F. Bayuk moderated a panel called “Beyond The Hunger Games: Young Adult Book Marketing & Public Relations Strategies.”

The experts included ABA president Becky Anderson, Susannah Greenberg PR president Susannah Greenberg, Harlequin senior PR manager Michelle Renaud and Sourcebooks Fire and Sourcebooks Jabbawocky publicity manager Derry Wilkens. Below, we’ve collected some of their advice.

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John Green Reveals the Winner of the ‘An Abundance of Covers’ Contest

Author John Green revealed that seventeen-year-old Sarah Turbin had won his An Abundance of Covers contest. Readers were invited to submit their cover designs for the new paperback edition of Green’s 2006 Printz Honor title, An Abundance of Katherines.

Above, you can see Turbin’s simple design. Green said the cover “embraced the nerdiness of the book,” and he shared this piece of advice on book design: “I think it has to look good in print; it has to look good blown-up; it has to look good on a screen and it has to look good one-inch tall.”

During the BookExpo America event, Penguin Young Readers Group gave away 150 signed copies of the new paperback edition. Several fans also asked Turbin for her autograph.

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Pinterest Marketing Ideas from the Pros

Pinterest now counts 11.7 million unique users, and one BEA panel helped writers learn how to use the site for book promotion.

At a BEA, KMS Public Relations president Kathleen Schmidt moderated a “Pin it on Pinterest: Driving Traffic to Your Brand” panel. The experts included Wall Street Journal pop culture reporter Katherine Rosman, Book Riot executive editor Bethanne Patrick and Book Riot community manager Rebecca Schinsky.

During the presentation, Rosman recalled how she met the founders of Pinterest when they were working out of a small Palo Alto apartment last August. Since those humble beginnings, this photo-sharing site has risen the ranks and become the third most popular social media platform in America.

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Andrew Shaffer’s Ultimate BEA Party Guide

BookExpo America (BEA) arrives New York City’s Jacob Javits Center in early June.

To prep for the conference, 50 Shames of Earl Grey author Andrew Shaffer (a.k.a. EvilWylie) has compiled the “Ultimate BEA Party Guide,” collecting all the parties planned for the week. You can email the author to add your party.

Follow this link to explore Shaffer’s comprehensive list. Which parties will you attend? Besides the parties, what BEA panels are you excited about?

Neil Young to Speak at BookExpo America

Rock legend Neil Young will headline an event at this year’s BookExpo America. “A Conversation with Neil Young” will take place on June 6th.

Young (pictured, in 1970) will be talking about his forthcoming memoir Waging Heavy Peace. When Young’s book deal was first announced, Young said that “writing books fit me like a glove.” The event is free, but seating will be provided on a first come, first served basis.

BEA show manager Steve Rosato had this statement in the release: “This appearance will be a highlight of our show and I am sure it will live on as one of our great all time moments in BEA history. I have no doubt that on Wednesday, June 6 at 12 noon just about everyone in the Javits Center will be packed into the Special Events Hall!”

Melissa de la Cruz on Writing for Adults

Melissa de la Cruz began her career with the YA vampire series, Blue Bloods, but she will soon release her first adult title, Witches of East End. At BEA, she joined a panel of YA authors who have also finished their first adult projects.

De la Cruz explained: “I was really excited to write an adult book, so I was like, ‘Woo! I can write about sex.’ So I wrote all the sex scenes first. And then I had to figure out how to make it work in the story. I kind of went backwards that way. I think I struggled with it a little bit more because I thought, ‘Oh, it’s an adult book.’ I thought I had to put on some other brain. As I was writing it, I was like, ‘Oh no, this is just like Blue Bloods. This is just what I do.’”

De la Cruz wrote Witches of East End with her YA fans in mind, considering that many of them will soon be adults. She promised a few favorite characters will reappear in her adult title.

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Sarah Dessen Bringing Sweetery Truck To BEA

If you’ve ever attended Book Expo America (BEA), you’ll know that the food cart choices parked outside the Javits Center typically feature hot dogs and kebabs.

Penguin Young Readers Group author Sarah Dessen (pictured, via) will shake things up with the Dessen Sweetery Truck.

Associate director of publicity Elyse Marshall explained in an email: “Sarah will head out to the truck to hand out free whoopee pies to fans and hungry BEAers. There will be three flavors available: red velvet, chocolate, and Sarah’s Strawberry Surprise (a custom whoopee pie). The truck will be entirely wrapped in Sarah Dessen branding, with all her book covers featured. There will be giveaways available for a few lucky attendees before the Dessen Sweetery Truck moves onto it’s second location of the day: Union Square.”

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Independent Publishers Group Logo Drops Book

The Independent Publishers Group (IPG) will celebrate their 40th anniversary in June and updated with a new logo “departing from a stylized image of a print book.”

What do you think of the new logo designed by SX2? Below, we’ve included a copy of the group’s old logo. In the coming weeks, IPG will also unveil the makeover of their corporate website.

Here’s more from the release: “Departing from a stylized image of a print book, which IPG has held since 2000, its new logo better reflects its forward-thinking attitude and success in distributing content in various forms and to various markets.”

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The Ames/Davidson Literary Fight Night

AmesDavidson.jpg

Last night, around 250 people packed Gleason’s Gym in Dumbo to watch a boxing match. Vegas it may not have been, but the roar that went up in the crowd when Jonathan “The Herring Wonder” Ames‘s name was announced in the ring certainly came close to deafening my ears. Ames, previously 1-4 in boxing bouts, had spent the last few weeks training at Gleason’s for the bout against Canadian author Craig “The Crippler” Davidson, who’d fought poet Michael Knox last fall when the Canuck edition of THE FIGHTER was released and had come to New York – fitter and leaner even since BEA – to promote the American edition published by Soho Press.

I’d expected something of a blowout on either side but the match ended up being rather close – both Ames (who attracted attention for his entourage) and Davidson landed solid blows to head and torso, though one audience member commented afterwards at the post-game drinks at Rebar that Ames’ parrying was more theatrical while Davidson landed many more counterpunches. But as to why, as Vulture correspondent Alex Littlefield wondered, “the match seemed to end in a draw,” it’s because an exhibition fight held in New York City can’t officially end with a winner or a loser as no points were counted nor were any judges on the premises. So both Ames and Davidson held up trophies, each professing that they “were glad the match was over.”

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Reed Elsevier Quits Arms Exhibitions

Publishers Marketplace alluded to this in Sunday night’s email but the Times has more on the decision by BEA‘s parent company to extricate itself from the arms world after a sustained campaign from doctors, healthcare groups, authors and pacifist organizations. Reed Elsevier‘s biggest arms fair is the Defence Systems and Equipment International, which is held every two years at London’s Excel arena. The group will stage the next show in September but will quit the defense exhibitions sector by the second half of this year.

Sir Crispin Davis
, chief executive, said: “Our defence shows are quality businesses, which have performed well in recent years. Nonetheless, it has become increasingly clear that growing numbers of important customers and authors have very real concerns about our involvement in the defence exhibitions business. We have listened closely to these concerns and this has led us to conclude that the defence shows are no longer compatible with Reed Elsevier’s position as a leading publisher of scientific, medical, legal and business content.”