Where is Peter Rabbit jumping off to? Beatrix Potter’s famous character will be the face of the new Hop to Health initiative.
Penguin Young Readers Group, the Alliance for a Healthier Generation, the National AfterSchool Association, and Nickelodeon came together to launch this venture. The organizers behind Hop to Health have made it a mission to promote healthy eating habits, endorse an active lifestyle, and fight against childhood obesity.
Here’s more from the press release: “This fall, 60,000 free copies of a new special edition Peter Rabbit book, On Your Mark, Get Set, Hop!, will be distributed to more than 300 out-of-school time providers across the United States. The books will be accompanied by posters and placemats, empowering children and families to develop healthy habits for life. This new book features art inspired by Nickelodeon’s Peter Rabbit CG-animated series, which is based on the characters created by Beatrix Potter in her classic children’s book collection The Tales of Peter Rabbit.”