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Posts Tagged ‘Book Expo America’

Shindig to Host Online Author Chats Live From BEA

Missing BookExpo America this year? You can watch many of the the guests online.

Shindig will be hosting video chats with fifty authors live from BEA. These online conversations will take place from Thursday, May 30th until Saturday, June 1st.

Some of the authors who will take part include The Summer I Turned Pretty author Jenny HanRevenge Wears Prada author Lauren Weisberger, and Fight Club author Chuck Palahniuk. Some of the people who will serve as interviewers include Publishing Business Group editorial director Lynn RosenBeatrice founder Ron Hogan, and Movable Type Management president Jason Ashlock. Who do you look forward to hearing from?

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

5 YA Marketing Tips from Publishing Professionals

Given the sheer number of YA books being published each year, it takes a lot of promotional effort to effectively market these titles.

At BEA last week, Albert Whitman & Company marketing director Michelle F. Bayuk moderated a panel called “Beyond The Hunger Games: Young Adult Book Marketing & Public Relations Strategies.”

The experts included ABA president Becky Anderson, Susannah Greenberg PR president Susannah Greenberg, Harlequin senior PR manager Michelle Renaud and Sourcebooks Fire and Sourcebooks Jabbawocky publicity manager Derry Wilkens. Below, we’ve collected some of their advice.

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John Green Reveals the Winner of the ‘An Abundance of Covers’ Contest

Author John Green revealed that seventeen-year-old Sarah Turbin had won his An Abundance of Covers contest. Readers were invited to submit their cover designs for the new paperback edition of Green’s 2006 Printz Honor title, An Abundance of Katherines.

Above, you can see Turbin’s simple design. Green said the cover “embraced the nerdiness of the book,” and he shared this piece of advice on book design: “I think it has to look good in print; it has to look good blown-up; it has to look good on a screen and it has to look good one-inch tall.”

During the BookExpo America event, Penguin Young Readers Group gave away 150 signed copies of the new paperback edition. Several fans also asked Turbin for her autograph.

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Pinterest Marketing Ideas from the Pros

Pinterest now counts 11.7 million unique users, and one BEA panel helped writers learn how to use the site for book promotion.

At a BEA, KMS Public Relations president Kathleen Schmidt moderated a “Pin it on Pinterest: Driving Traffic to Your Brand” panel. The experts included Wall Street Journal pop culture reporter Katherine Rosman, Book Riot executive editor Bethanne Patrick and Book Riot community manager Rebecca Schinsky.

During the presentation, Rosman recalled how she met the founders of Pinterest when they were working out of a small Palo Alto apartment last August. Since those humble beginnings, this photo-sharing site has risen the ranks and become the third most popular social media platform in America.

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Andrew Shaffer’s Ultimate BEA Party Guide

BookExpo America (BEA) arrives New York City’s Jacob Javits Center in early June.

To prep for the conference, 50 Shames of Earl Grey author Andrew Shaffer (a.k.a. EvilWylie) has compiled the “Ultimate BEA Party Guide,” collecting all the parties planned for the week. You can email the author to add your party.

Follow this link to explore Shaffer’s comprehensive list. Which parties will you attend? Besides the parties, what BEA panels are you excited about?

Melissa de la Cruz on Writing for Adults

Melissa de la Cruz began her career with the YA vampire series, Blue Bloods, but she will soon release her first adult title, Witches of East End. At BEA, she joined a panel of YA authors who have also finished their first adult projects.

De la Cruz explained: “I was really excited to write an adult book, so I was like, ‘Woo! I can write about sex.’ So I wrote all the sex scenes first. And then I had to figure out how to make it work in the story. I kind of went backwards that way. I think I struggled with it a little bit more because I thought, ‘Oh, it’s an adult book.’ I thought I had to put on some other brain. As I was writing it, I was like, ‘Oh no, this is just like Blue Bloods. This is just what I do.’”

De la Cruz wrote Witches of East End with her YA fans in mind, considering that many of them will soon be adults. She promised a few favorite characters will reappear in her adult title.

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Sarah Dessen Bringing Sweetery Truck To BEA

If you’ve ever attended Book Expo America (BEA), you’ll know that the food cart choices parked outside the Javits Center typically feature hot dogs and kebabs.

Penguin Young Readers Group author Sarah Dessen (pictured, via) will shake things up with the Dessen Sweetery Truck.

Associate director of publicity Elyse Marshall explained in an email: “Sarah will head out to the truck to hand out free whoopee pies to fans and hungry BEAers. There will be three flavors available: red velvet, chocolate, and Sarah’s Strawberry Surprise (a custom whoopee pie). The truck will be entirely wrapped in Sarah Dessen branding, with all her book covers featured. There will be giveaways available for a few lucky attendees before the Dessen Sweetery Truck moves onto it’s second location of the day: Union Square.”

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Independent Publishers Group Logo Drops Book

The Independent Publishers Group (IPG) will celebrate their 40th anniversary in June and updated with a new logo “departing from a stylized image of a print book.”

What do you think of the new logo designed by SX2? Below, we’ve included a copy of the group’s old logo. In the coming weeks, IPG will also unveil the makeover of their corporate website.

Here’s more from the release: “Departing from a stylized image of a print book, which IPG has held since 2000, its new logo better reflects its forward-thinking attitude and success in distributing content in various forms and to various markets.”

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Michael Cader & Mike Shatzkin Partner for Publishers Launch Conferences

Michael Cader and Mike Shatzkin will partner up to produce Publishers Launch Conferences, a series of industry educational events. The Copyright Clearance Center (CCC) and Constellation from the Perseus Books Group have signed on as global sponsors.

The first event, “eBooks Go Global,” will be held in conjunction with this year’s Book Expo America in New York City. The event will focus on eBook business in the United States and how international publishers can compete with North American companies.

Shatzkin gave this quote in the release: “We both see major global opportunities for publishers and booksellers in all languages, regardless of the adoption of digital platforms so far in any particular country. One part of what we’re doing is to help English-language publishers capitalize on these growth markets, and another part is to help others get the greatest value they can from what US and U.K. publishers have already learned.”

Julianne Moore, Jim Lehrer & Mindy Kaling to Host Book Expo America Breakfasts

Oscar-nominated actress Julianne Moore, Emmy-nominated comedian Mindy Kaling, and journalist Jim Lehrer will host breakfast events at this year’s Book Expo America.

Moore, author of picture book Freckleface Strawberry, will preside over the children’s writers’ breakfast. Kaling (a writer at The Office)  and Lehrer (author of both fiction and nonfiction) will host two adult writers’ breakfasts.

Here’s more from the press release: “The other speakers who will be joining the hosts for these popular events include Sarah Dessen, Roger Ebert, Anne Enright, Jefferey Eugenides, Charlaine Harris, Kevin Henkes, Diane Keaton, Erik Larson, and Brian Selznick.  In addition, Katherine Paterson, who is the current Ambassador for Young People’s Literature, will be saying a few words at the Children’s Breakfast on behalf of the Children’s Book Council.”

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