How does one create an iconic book jacket? Riverhead Books art director Helen Yentus Delete and Knopf designer Oliver Munday tried to tackle that question at a Book Expo America panel. We’ve collected three design tips that they shared during the discussion.
Posts Tagged ‘Book Expo America’
Writer and artist Jeff Kinney (pictured, via) revealed at BookExpo America that he and his wife plan to open a bookstore. The Associated Press reports that the couple intends to transform an abandoned general store located in Plainville, Massachusetts.
Besides this book selling venture, Kinney has also been hard at work on the ninth installment of the popular Diary of a Wimpy Kid series. Amulet Books, an imprint at ABRAMS, has scheduled a release date for The Long Haul on November 04, 2014. (via Fishbowl NY)
Given the sheer number of YA books being published each year, it takes a lot of promotional effort to effectively market these titles.
At BEA last week, Albert Whitman & Company marketing director Michelle F. Bayuk moderated a panel called “Beyond The Hunger Games: Young Adult Book Marketing & Public Relations Strategies.”
The experts included ABA president Becky Anderson, Susannah Greenberg PR president Susannah Greenberg, Harlequin senior PR manager Michelle Renaud and Sourcebooks Fire and Sourcebooks Jabbawocky publicity manager Derry Wilkens. Below, we’ve collected some of their advice.
Author John Green revealed that seventeen-year-old Sarah Turbin had won his An Abundance of Covers contest. Readers were invited to submit their cover designs for the new paperback edition of Green’s 2006 Printz Honor title, An Abundance of Katherines.
Above, you can see Turbin’s simple design. Green said the cover “embraced the nerdiness of the book,” and he shared this piece of advice on book design: “I think it has to look good in print; it has to look good blown-up; it has to look good on a screen and it has to look good one-inch tall.”
During the BookExpo America event, Penguin Young Readers Group gave away 150 signed copies of the new paperback edition. Several fans also asked Turbin for her autograph.
Pinterest now counts 11.7 million unique users, and one BEA panel helped writers learn how to use the site for book promotion.
At a BEA, KMS Public Relations president Kathleen Schmidt moderated a “Pin it on Pinterest: Driving Traffic to Your Brand” panel. The experts included Wall Street Journal pop culture reporter Katherine Rosman, Book Riot executive editor Bethanne Patrick and Book Riot community manager Rebecca Schinsky.
During the presentation, Rosman recalled how she met the founders of Pinterest when they were working out of a small Palo Alto apartment last August. Since those humble beginnings, this photo-sharing site has risen the ranks and become the third most popular social media platform in America.
BookExpo America (BEA) arrives New York City’s Jacob Javits Center in early June.
To prep for the conference, 50 Shames of Earl Grey author Andrew Shaffer (a.k.a. EvilWylie) has compiled the “Ultimate BEA Party Guide,” collecting all the parties planned for the week. You can email the author to add your party.
Follow this link to explore Shaffer’s comprehensive list. Which parties will you attend? Besides the parties, what BEA panels are you excited about?
Melissa de la Cruz began her career with the YA vampire series, Blue Bloods, but she will soon release her first adult title, Witches of East End. At BEA, she joined a panel of YA authors who have also finished their first adult projects.
De la Cruz explained: “I was really excited to write an adult book, so I was like, ‘Woo! I can write about sex.’ So I wrote all the sex scenes first. And then I had to figure out how to make it work in the story. I kind of went backwards that way. I think I struggled with it a little bit more because I thought, ‘Oh, it’s an adult book.’ I thought I had to put on some other brain. As I was writing it, I was like, ‘Oh no, this is just like Blue Bloods. This is just what I do.’”
De la Cruz wrote Witches of East End with her YA fans in mind, considering that many of them will soon be adults. She promised a few favorite characters will reappear in her adult title.
If you’ve ever attended Book Expo America (BEA), you’ll know that the food cart choices parked outside the Javits Center typically feature hot dogs and kebabs.
Penguin Young Readers Group author Sarah Dessen (pictured, via) will shake things up with the Dessen Sweetery Truck.
Associate director of publicity Elyse Marshall explained in an email: “Sarah will head out to the truck to hand out free whoopee pies to fans and hungry BEAers. There will be three flavors available: red velvet, chocolate, and Sarah’s Strawberry Surprise (a custom whoopee pie). The truck will be entirely wrapped in Sarah Dessen branding, with all her book covers featured. There will be giveaways available for a few lucky attendees before the Dessen Sweetery Truck moves onto it’s second location of the day: Union Square.”
The Independent Publishers Group (IPG) will celebrate their 40th anniversary in June and updated with a new logo “departing from a stylized image of a print book.”
What do you think of the new logo designed by SX2? Below, we’ve included a copy of the group’s old logo. In the coming weeks, IPG will also unveil the makeover of their corporate website.
Here’s more from the release: “Departing from a stylized image of a print book, which IPG has held since 2000, its new logo better reflects its forward-thinking attitude and success in distributing content in various forms and to various markets.”
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