InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Booksellers’ Association’

HP-3: BA Slams Potter Discounts

Tim Godfray, chief executive of the Booksellers Association (BA), has slammed the “crazy” levels of discounts being used by retailers to flog the latest Harry Potter book. Godfray said the book industry had been “considerably weakened by this deep discounting”, reports the Bookseller. The strong comments follow a day of extraordinary developments after Potter publisher Bloomsbury forced supermarket chain Asda to apologise for accusing it of “holding children to ransom” by raising the price of the final Potter book. After withdrawing its supply of the book, the chain apologised unreservedly and withdrew the comments.

However, Godfray admitted that the BA could not interfere. “The publisher sets a Recommended Retail Price and it is up to the individual retailer to decide on the selling price.” Which means that statements like these, while they attract media attention here and elsewhere, don’t really amount to much…

Mediabistro Course

Women's Magazine Writing

Women's Magazine WritingPitch and publish in women's magazines with the health director of Family Circle! Starting September 30, Lynya Floyd will teach you how to wow editors with stories they want and need for their publications. You'll learn how to workshop pitch letters to endure editors will read them, master the voice and tone of women's magazines, find sources, and connect with other writers in the industry. Register now!

Highlights of the BA Conference

If you missed out on the Booksellers Association‘s annual Conference in Harrogate, Publishing News has the lowdown in a big way:

Dateline LBF: New Independent Bookseller Buying Group

At first I was ready to bitch and moan that the Bookseller only made its LBF daily content available in a flash/PDF-style booklet but over the course of the day they are making select pieces available as standalone links, which is good. The top story, penned by Joel Rickett, focuses on a new buying group for independent booksellers headed by former Ottakar’s marketing director Paul Henderson called Leading Edge, originally founded in Australia where it has 175 member bookshops. They are given access to a centralized website with a range of promoted titles, as well as marketing support such as customer catalogs. They can opt to buy the stock via wholesalers or direct from publishers.

“We can give independents an industry voice and a sense of community,” Henderson explained to the Bookseller. “The [Booksellers Association] can’t be solely representative of indies—its role is to be a general trade body. We can champion independents.” he service will begin to gather members in May, offering a free six-month subscription. The full fee is expected to be £130 per month, for access to an initial range of 150 to 200 titles a month at special terms. It pitches itself as a “completely transparent and accountable support group whose success is predicated on being able to provide value to all parties”.

Returns for New Harry Potter Capped, Just Like Last Time

And the news that Bloomsbury is once more imposing a cap on returns – reduced from 20 per cent last time to 10 per cent – is no doubt extremely unwelcome to independent bookstores, reports the Independent. Recall that many of these stores once vowed en masse in the UK that they would not bother stocking HARRY POTTER AND THE DEATHLY HALLOWS since they couldn’t compete with the deep discounting from Tesco, Asda and the like. The publisher argues that it’s simply being eco-friendly, but wholesalers are supporting the indies’ complaints, and the Booksellers Association has presented concerns to the publisher. We’ll see what happens, but the Independent figures that the indies will order the new Harry in conservative quantities – and then go to the supermarkets to replenish their stock.

Meet the Book Industry Digital Task Force

Publishing News reports that a Book Industry Digital Task Force is to be created and market research undertaken to ascertain consumer views and buying behavior on digital products, following last month’s Conference on Digitisation in Godalming hosted by the Booksellers’ Association. Reaction to the Conference, which was attended by cross-section of the industry, has largely been positive, although some feel that the lack of publishing chief executives in attendance meant that the momentum on this issue has now been seized by booksellers. Bill Samuel of Foyles told PN: “It was encouraging that the bookselling chains sent their top people, but disappointing that so few publishing chief executives were there. This is a time for the whole industry to be united and share its concerns. If not, there is a danger that one of the digital giants will come along and pick us all off.”

Macmillan‘s Richard Charkin, who was the sole publishing CEO present, said: “For me, the central issue is to ensure that we can reach readers through as many channels as possible, provided our authors’ intellectual property is protected. I therefore support wholeheartedly bookshop experimentation and involvement in digital delivery. Of course, we need to sell through the ‘new’ entrants, but we shouldn’t ignore our traditional and trusted retail partners.”