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Posts Tagged ‘Cindy Ratzlaff’

Flock To Unlock Twitter Technique for Authors

During the “Twitter 2.0: Twitter Master Class For Publishing Professionals” presentation at BookExpo America, Brand New Brand You Inc. president Cindy Ratzlaff encouraged authors to try the “flock to unlock” technique on Twitter.

According to Ratzlaff, “your tweets are only alive for seven minutes” in your followers’ Twitter streams. The “flock to unlock” technique will help you keep a tweet alive for longer and find new readers.

She used Alternative Apparel’s Twitter feed as an example (tweet embedded below). The company promised to unlock a special sale code if more than 30 people retweeted a post about the sale.

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Publishing’s Statistical Sweet Spot

versologo.pngIs there an untested sweet spot for eBook prices? Last year Verso Digital polled 5,640 readers on the Internet, exploring our evolving digital reading habits. They released the results at the Digital Book World conference and the slides from the presentation have been archived on the site.

Our post about the presentation ended up being one of the most popular stories this week, so we’ve embedded Verso Digital’s complete slideshow presentation below.

Verso Digital business development director Jack McKeown noted that 27.5 percent of the surveyed readers would not pay more than $10 for an eBook. “They have been converted to Amazon price range,” explained McKeown. However, 37 percent of the readers said they aren’t sure how much they would pay. “Somewhere in the $10 to $18 range there may be a sweet spot,” he concluded.

What do you think? If you want to read more, the Philadelphia Social Media Examiner, journalist Cindy Ratzlaff also pondered these statistics in an essay.