During the “Twitter 2.0: Twitter Master Class For Publishing Professionals” presentation at BookExpo America, Brand New Brand You Inc. president Cindy Ratzlaff encouraged authors to try the “flock to unlock” technique on Twitter.
According to Ratzlaff, “your tweets are only alive for seven minutes” in your followers’ Twitter streams. The “flock to unlock” technique will help you keep a tweet alive for longer and find new readers.
She used Alternative Apparel’s Twitter feed as an example (tweet embedded below). The company promised to unlock a special sale code if more than 30 people retweeted a post about the sale.