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Posts Tagged ‘Conan O’Brien’

Authors Making a Name for Brands

Ron Barrett for the New York Times

Ron Barrett for the New York Times

“Cultivating Thought” is a series of captivating short pieces written by ten noted authors, from Nobel prize winner Toni Morrison to Malcolm Gladwell, printed on Chipolte cups and bags and meant to be read in two minutes. They were the brainchild of Everything is Illuminated writer Jonathan Safran Foer.

In the New York Times, Teddy Wayne looks at “the branding of literature,” companies turning to “literary luminaries to form a collective ‘spokescribe’” as the perfect pitchmen. It can work well for the writers, too. According to Wayne, Moneyball author Michael Lewis told Conan O’Brien on “Conan,” “It pays very well to write a Chipolte cup.”

Neil Blumenthal, co-founder and co-CEO of eyewear company Warby Parker–two names picked from Jack Kerouac’s unpublished journals–told the Times, “We wanted to build a brand that stood for fun, creativity and doing good in the world, and we thought writers best represented that.”

It’s not a match made in corporate heaven for all authors. “Not everyone is willing to be the face (or prose) of a brand,” writes Wayne. Elliott Holt saw her first novel You are One of Them pubbed last year. When a company sought her out to endorse an e-cig (vape, anyone?), she declined.

“‘I felt like being the face of some product would somehow cheapen me as a writer,’ she said, also expressing her reservations about the merchandise’s potential health risks. The offer of $30,000 still gnaws at her, though.”

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Shorty Award Voting Is Now Open

Voting has just opened for the Shorty Awards, the fourth annual ceremony honoring the best in social media. Previous winners have included Conan O’Brien, Cory Booker, Suze Orman, and Neil Patrick Harris.

Readers can tweet their nominations for the awards, and there is plenty of room in all the literary categories: Best Author, Best Blogger, and Best Fake Account. In addition, you can nominate your favorite publisher, literary agent or blog for an award by following this Twitter format: “I nominate [Insert Twitter User] for a Shorty Award in #[Insert Category] because…”

Here’s more about the awards: “Every year, millions of people visit the Shorty Awards site to tweet nominations for their favorite social media content creators. All those tweets culminate in a highly anticipated awards ceremony that celebrates the winners in dozens of featured categories, as well as thousands of crowd-sourced community ones. For the second time, the Shorty Awards will also honor the industry’s best agencies, brands, and social media professionals.” (Via Jose Afonso Furtado)

Conan O’Brien Launches Famous Authors On Ziplines

In a recent sketch on his show, television host Conan O’Brien confessed: “TBS, my new bosses, they’re worried that authors won’t be entertaining enough to our young audience, most of whom have never seen a book.”

In response, O’Brien created a new feature that will bring literature to a generation bored with books: Famous Authors on Ziplines. We’ve embedded the video above–what do you think?

The funny literary stunt featured readings by Joyce Carol Oates, Maya Angelou, Thomas Wolfe.

Conan O’Brien Should Write a Book

Television host Conan O’Brien made headlines this afternoon when he released a statement saying he will not accept a new time-slot for the Tonight Show.

Here’s an excerpt from his statement: “Last Thursday, NBC executives told me they intended to move the Tonight Show to 12:05 to accommodate the Jay Leno Show at 11:35. For 60 years the Tonight Show has aired immediately following the late local news. I sincerely believe that delaying the Tonight Show into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting.”

Today FishbowlNY quoted the host’s monologue about his options if the show ends, which included: “Star in a Lifetime original movie about a woman trapped in an abusive relationship with her network” and “leave television altogether, and work in a classier business with better people, like hardcore porn.”

GalleyCat has a better idea. O’Brien needs to land a multi-million dollar book deal like other television personalities and take time off to write his memoir like other celebrities. He hasn’t published a book since 1999′s “The Year 2000,” so there’s never been a better time.