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Posts Tagged ‘Da Capo Press’

Perseus Phases Out Marlowe & Co. Imprint

PW Daily reported yesterday that Marlowe & Company will soon be no more at the Perseus Books Group – the latest in a series of major changes for Perseus. The imprint, part of the former Avalon Group, will be folded into Da Capo Press‘s wellness imprint, Lifelong Books. Marlowe, which had a list similar to Lifelong’s, was, according to Da Capo vp and publisher John Radziewicz, not as well known in the category. “Lifelong speaks more to the nature of a wellness imprint than does Marlowe,” he said, adding that the company thought Lifelong would “be the more embracing name.” Originally, as part of the integration of Avalon and Perseus, Marlowe was to complement the Lifelong series under the Da Capo umbrella.

In related news, Marnie Cochran, executive editor at Da Capo for the last nine years, has taken an executive editor position at Ballantine Books where she will report directly to senior vp and publisher Libby McGuire. Cochran will continue to work out of Boston and start with Ballantine on July 23.

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The Daily Show Sells Books – Who’d Have Thunk?

The New York Times’ Julie Bosman adopts a sense of gee-whizness in this piece about how Comedy Central‘s flagship satirical show brings on serious authors – and how their books sell in massive quantities thereafter. Of course, let’s remember that if 1.5 million people watch the show, and if 1/10th of the audience (or less) buys books, voila! Instant bestseller (see, BOOK, AMERICA THE.) So the numbers for stardom don’t have to be all that high. Still, the number of serious authors talking to Jon Stewart (and Stephen Colbert on THE COLBERT REPORT) has gone up in the last few years as the number of venues for them dry up elsewhere. Publishers say that particularly for the last six months, both shows have become the most reliable venues for promoting weighty books whose authors would otherwise end up on THE EARLY SHOW on CBS looking like they showed up at the wrong party.

“It was almost an ‘oh my God’ moment,” said Lissa Warren, publicity director for Da Capo Press. “There aren’t that many television shows that will have on serious authors. And when they do have one, it’s almost startling.” Part of the surprise, publishers said, is that the Comedy Central audience is more serious than its reputation allows. They aren’t just YouTube obsessives but a much more diverse – and book-buying – audience. “It’s the television equivalent of NPR,” Martha Levin, publisher of Free Press, said. “You have a very savvy, interested audience who are book buyers, people who do go into bookstores, people who are actually interested in books.”