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Posts Tagged ‘David Borgenicht’

Jason Rekulak Named Quirk Books Publisher

Jason Rekulak has been promoted to publisher of Quirk Books. In addition, Brett Cohen has been promoted to president at Quirk Books and David Borgenicht will take the role of Quirk Productions CEO.

Rekulak acquired and edited many of the house’s bestsellers including the mash-up title Pride and Prejudice and Zombies and the young adult novel Miss Peregrine’s Home for Peculiar Children.

A number of other publishing organizations have also announced promotions this week…

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Quirk Screens Book Trailer in Theaters

Quirk Books will bring a 30-second version of the “Sense and Sensibility and Sea Monsters” book trailer (embedded above) to televisions and multiplexes around the country–picking one theater in a number of carefully selected cities to test the trailer on the big screen.

Through Dec. 25, the trailer will screen at one theater in each of these cities: Berkeley, CA; Mountain View, CA; Cambridge, MA; Washington, DC; King of Prussia, PA, and New York, NY will see the 30-second trailer before every movie playing until Dec. 25th. In addition, the company is running the ad on Dish Network and DIRECTV channels that include: ABC Family, BBC America, Biography, Discovery Health, E!, Lifetime, Lifetime Movie Network, Ion, Oxygen, SoapNet, Style, and We.

What do you think? Are book trailers ready for prime time? Quirk publisher David Borgenicht had this statement: “The audience for ‘Sense and Sensibility and Sea Monsters’ is the same crowd that goes to see the Twilight movies and watches television programs like Dr. Who, The Ghost Whisper, and Buffy the Vampire Slayer. We’ve already had tremendous print and online coverage for the book. And since we had this great book video on our hands, it seemed natural to get it in front of movie-goers and TV viewers.”

Pride and Prejudice and Promotions

Following his blockbuster success with the unexpected bestseller, “Pride and Prejudice and Zombies,” Quirks Books has promoted editorial director Jason Rekulak to associate publisher and creative director.

Earlier this year, GalleyCat interviewed Rekulak about the book, getting tips on building a viral bestseller. The Philadelphia-based publisher opened in 2002, and watched the zombie title climb up the charts. As we reported, the book was followed by “Sense and Sensibility and Sea Monsters.”

Quirk publisher David Borgenicht had this statement: “I’m thrilled to be able to acknowledge the role he’s been playing here–most recently in his oversight of our acquisitions effort and our creative departments–and even more thrilled that he’s accepted this new title and will be bringing his talent, passion, and spirit to our endeavors in the years to come.”

Indie Books Top Oprah Winfrey’s Summer List

peepd.gifSeven independently-published books topped Oprah Winfrey’s 25 Books of Summer list this year, bringing an indie spirit to a list traditionally dominated by major publishers.

According to MobyLives, only one indie book has made the Book Club during the 13 years the popular host started the club–picking W.W. Norton’s “House of Sand and Fog” by Andre Dubus III in 2000. Winfrey’s seal of approval virtually assures bestseller status for a title.

Here are a few of the indie summer picks, from the post: “‘Pride and Prejudice and Zombies,’ published by David Borgenicht‘s Philadelphia-based Quirk Books, is credited to Jane Austen and Seth Grahame-Smith … The next independently published title on Oprah’s list is ‘The Peep Diaries: How We’re Learning to Love Watching Ourselves and Our Neighbors’ (City Lights Books), by Hal Niedzviecki.”

UPDATE: A previous version of this post included an erroneous fact about the book club picks.