SoundCloud has built a sprawling network of streaming podcasts, audiobooks and music online–an easy way for writers to share audio content on websites, Facebook, Twitter or any other social networking site.

On today’s edition of the Morning Media Menu, we interviewed SoundCloud audio content manager Evan Tenenbaum and collected advice for writers looking to use the audio platform. If you want to explore the network, check out the Books section or the Audiobooks section over at SoundCloud.

We’ve embedded the complete interview below, but here’s an excerpt: “We’ve seen a lot of publishing companies embed the audio on their site. When you are embedding audio on your own site and folks are going there specifically to find that content, I’d recommend longer pieces–maybe a chapter or even a chapter and a half, leaving it at a cliff-hanger.”

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