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Posts Tagged ‘First Book’

First Book Partners with Houghton Mifflin Harcout for a Polar Express-Themed Donation Campaign

First Book has partnered with Houghton Mifflin Harcout Children’s Publishing Division (HMH Kids) to run a social media-based book donation campaign.

The contest was inspired by Chris Van Allburg‘s Caldecott Medal-winning picture bookThe Polar Express. Every time a new user clicks “like” on the HMH Kids’ Polar Express-themed Facebook page, the company will donate one book to First Book (until December 25th). The publisher has agreed to give away up to 25,000 books to the literacy nonprofit.

Here’s more from the release: “The HMH Kids Facebook page features a link to a ‘Polar Express Countdown to Christmas’ online calendar, where families can find a holiday activity for each day, December 1–25, including shareable Polar Express e-cards, recipes for seasonal treats including Polar Chocolate Nougat Caramel Squares, reindeer craft instructions, online games and mazes, and much more. They are encouraged to share holiday playlists and photographs of children reading The Polar Express on the Facebook page.”

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Random House & First Book to Donate Books to Underprivileged Kids

Random House Children’s Books has partnered with literacy organization First Book to give underprivileged children access to books.

For every new subscriber First Book gets on their Twitter, Facebook and Tumblr accounts this week, the publisher will donate a brand new book to their cause. First Book communications manager Brian Minter reported in an email: “The campaign has been really successful so far; we’ve added over 26,000 new followers, and we’d love to finish the week on a high note.”

Here’s more from Bookmark: “If you grew up with books of your own at home, you know what a powerful impact they had on your life. But kids from low-income families typically have no books of their own at home, and few, if any, in their classrooms. You can imagine the impact THAT has. But today, and for the rest of this week, you can do something about it.”

Goodreads Partners with First Book to Fight Illiteracy

Goodreads has partnered with First Book, a charity group whose mission is to make sure children who reside in low-income communities are able to have access to books. Together, these two organizations will be fighting illiteracy using the Goodreads Book Club.

Every time 10,000 Goodreads members add A Visit From the Goon Squad to their shelves, the organization promises to donate 1,000 books. So far, 25,000 members have added the book. If another 5,000 members follow, then Goodreads will provide 3,000 books.

Here’s more from the site’s blog post: “Our initial goal is to donate 5,000 books—which means we need 50,000 people to add A Visit From The Goon Squad by August 2, when the Book Club concludes with a live video chat with author Jennifer Egan. If more than 50,000 people add the book before the end date, we will honor our pledge and donate up to 10,000 books!”

Random House Donates $1M to First Book

Random House announced Monday that it was donating $1 million to First Book, a nonprofit organization that has given millions of books to needy children since its founding in 1992, reports the Associated Press. “As publishing professionals who spend our days surrounded by and immersed in books, it is difficult to imagine a world without them,” Random House chairman Peter Olson said in a statement.

“But this is a disturbing reality for millions of children in our country who do not have any books at all in their homes or schools or daycare centers. We know that one of the leading imperatives in raising the national literacy rate is to ensure that children have access to books.” Random House added that over the years it has donated more than 13 million copies of its own books.

FirstBook Launches New Campaign to Kickstart Reading

First Book, an award-winning nonprofit that gives children from low-income families the opportunity to read and own their first new books, has launched a new campaign, What Book Got You Hooked? to celebrate the distribution of First Book’ s 50 millionth book. Readers of all ages are asked to share the book that got them hooked on reading, then vote for the next state to receive 50,000 brand new books for children in need. The results will be announced in early August. Ron wrote about the campaign for PW’s BEA Show Daily late last month and got Michael Chabon, Leslie Schnur and Sarah Crichton to reveal the books that got them to read – and stay reading.