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Posts Tagged ‘Fodor’s’

This Week on the mediabistro.com Job Board: Amazon, Emerson College, Fodors.com

This week, Amazon is hiring a designer/producer for Kindle marketing, while Emerson College is looking for a department chair for writing, literature and publishing. Fodors.com needs a new product manager, and Penguin is seeking a manager of gift sales. Get the details on these great jobs and more below, and find additional openings on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

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Let The Web Be Your Travel Agent

The concept of free and Google Book Search and electronic publishing might scare off many a trade publisher, but for the right projects, perfect matches can be found. The WSJ’s Jeff Trachtenberg looks at how travel publishers are embracing the web for their needs, realizing that by offering free Web content based on their books, they can attract enough traffic to generate advertising and other revenue — as well as promote their titles. Publishers such as Wiley, Frommers and Fodor’s are realizing that by offering free Web content based on their books, they can attract enough traffic to generate advertising and other revenue — to the tune of $10 million and $15 million in advertising annually — as well as promote their titles.

These initiatives raise a question in Trachtenberg’s mind: Could this go further, where advertisers are targeting readers of a particular author? So far, the country’s biggest-selling writers have steered clear of ads. James Patterson, the former ad executive turned novelist, offers all sorts of free content on his Web site, including brief excerpts of some of his novels. But the site hasn’t solicited advertising, concerned that ads for other businesses could turn off Patterson fans and hurt book sales. “We’re considering side businesses but we have to put them through the filter of whether it advances the value of the Web to our readers,” says Steve Bowen, president of James Patterson Entertainment. “It’s a hollow victory if you end up undermining your core business.”