alloyentertainmentAlloy Entertainment, a division of Warner Bros. Television Group, has partnered with Amazon Publishing to launch a digital-first imprint that will publish young adult and new adult novels, as well as commercial fiction.

The new imprint is called Alloy Entertainment. The imprint launches with three new titles: YA title Imitation by Heather Hildenbrand; coming-of-age story Every Ugly Word by Aimee Salter and sci-fi fantasy adventure Rebel Wing by Tracy Banghart.

Alloy Entertainment will be part of Amazon Publishing’s Powered by Amazon program, meaning that it will use Amazon’s marketing and distribution tools to reach readers.