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Posts Tagged ‘Jeffrey Yamaguchi’

Jeffrey Yamaguchi Joins ABRAMS

Jeffrey Yamaguchi has been hired as the director of digital marketing at ABRAMS, the first person to hold that new title.

Previously, Yamaguchi served as director of digital marketing for the Knopf Doubleday Publishing Group at Random House. He guided many digital projects, including Julia Child‘s Mastering the Art of French Cooking app. Here’s more about the new post, from the release:

he will oversee the company’s web and social media program; spearhead creative online campaigns for major titles and authors; and execute all digital initiatives in conjunction with ABRAMS’ existing marketing efforts. He will work with both the adult and children’s publicity and marketing departments, and with ABRAMS’ digital assets and publishing technology department.

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Viral Video, Publishing, and Puppies

During BEA, scores of publishing types celebrated their accomplishments and plotted future successes. A smaller number of brave souls discussed projects that didn’t work out the way they had planned–the most valuable kind of publishing intelligence.

GalleyCat caught up with Doubleday/Knopf’s online director Jeffrey Yamaguchi for an exclusive interview about what he learned from unexpected results during a campaign for Michael Crichton‘s novel, “Next.” Yamaguchi also runs the website 52 Projects.

Yamaguchi told this story at the excellent “7x20x21” event, a BEA presentation curated by Ryan Chapman and Ami Greko. They chose seven industry professionals and gave each speaker seven minutes, the chance to choose 20 slides, and 21 seconds to talk about each picture.