InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Joanne Kaufman’

Are Serials Good for Your Publishing Health?

The New York Times’ Joanne Kaufman wonders if first serial rights – once so coveted by magazines that they were willing to pay six figures for the privilege of publishing exclusive excerpts from a highly anticipated book – have lost their luster. After all, when many such excerpts give away the juiciest bits of the book, why bother spending $25 for the rest, which may or may not live up to expectations?

Kaufman explains that magazine editors who five years ago would have reflexively bid for first serial rights to certain high-profile books are now exploring their options, choosing instead to run a feature about the book or an interview with the author. Some magazines – Time and Harper’s in particular – have turned to asking authors to write an article or essay that touches on issues raised in their book. “I think the whole model needs to be rethought,” said Richard Stengel, the managing editor of Time. “I’m less interested in buying headlines than a great reader experience.” PW’s Sara Nelson finds the disinterest extends to publishers. “I see more and more of them interested in the TV interview for their author rather than the book excerpt because TV has a greater reach than magazines.”

But even if excerpts may contribute to book sale decreases and magazines themselves aren’t what they used to be, not all share the doom and gloom. Alison Rich, the director of publicity at Doubleday, said she had no such concerns with regards to Tina Brown‘s just-published THE DIANA CHRONICLES – excerpted first in Vanity Fair. “Tina’s writing is extraordinary,” Rich said. “The book is an incredibly rich textured portrait of Diana and all the royals, and it’s our belief that readers will be anxious for more.”

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now! 

Publishing Deal Gets Compromised by Ritz-Carlton

So about a year ago, Atria (an imprint of Simon & Schuster) struck a deal with the Ritz-Carlton hotel chain to provide a paperback collection of original short stories by its best-selling authors that Ritz-Carlton would give away copies for a month as part of its turndown service. Contributors would include Jodi Picoult, Susan Isaacs and John Connolly. Then the hotel brass read the collection in manuscript and decided to cancel, as the New York Times’ Joanne Kaufman reports. “They submitted the manuscript and we rejected it,” said Julia Gajcak, vice president for marketing and communications of Ritz-Carlton. “There were some language issues, and there was some racy content.”

Judith Curr, the publisher of Atria, acknowledged that bad things do happen in TURNDOWN TALES, which was originally scheduled for publication in early June. Some people die and others, perhaps, do not behave as well as they might. “But I’m not going to go back to Jodi Picoult and tell her, ‘This woman can’t leave her children for the weekend,” Curr said. “I’m keen on doing a collection to reach readers, but I’m not going to compromise my authors’ integrity to do so.” But in the end, compromise was reached between Atria and Ritz-Carlton. The collection will be available in hotels this fall with “some of the swearing toned down,” according to Curr.