Yesterday Macmillan CEO John Sargent opened a blog where he addressed eBook pricing directly. Under the publisher’s new agency model, he had these general prices for eBook editions: new hardcover releases will range between $14.99 and $12.99; hardcover New York Times bestseller-listed books will be $12.99 or below; and new paperbacks will range between $9.99 and $6.99.
When Dear Author editor Jane Litte asked about eBook pricing, the CEO wrote back personally: “Hi Jane. The high mass market pricing is a legacy of the old model. Under the agency model trade paperbacks will be $9.99 and lower. Mass markets will probably be at the price of the physical book or lower. We may do some experimenting on price here since digtal will be paperback format agnostic. Some books exsist in both formats…”
Nevertheless, it soon appeared that answering comments could become a full-time job for the CEO. As the responses to his posts climbed past fifty, Sargent typed: “Thanks for the comments. I’ll get back to you as time allows. I’ll also try to gather groups of questions that indicate I have not been clear enough and answer them in my next post.”
What do you think? Read more responses to the post after the jump.