Should more publishers think about entering the competitive and lucrative world of social games? At the Inside Social Apps conference this week, Disney Interactive senior VP of social games John Spinale (pictured) explained how Disney entered the evolving space.

Here’s more from Spinale: “We started off making games for MySpace and it wasn’t obvious that Facebook would be THE social network and I don’t think they realized they’d be a games platform. Games drive usage and purchases and engagement. Apple came reluctantly to the games space and Facebook came accidentally. A lot of the user engagement and adoption of the platform is driven by gaming and now they’re beginning to stabilize their business around gaming.”

The company hired comic book writer Alex Irvine to develop Marvel: Avengers Alliance, the first Facebook game from Disney-owned Marvel Comics.

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