InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Kevin Smokler’

Kevin Smokler: Put Yourself in Your Reader’s Shoes

Are you struggling to build a book tour online or in the real world? Before you do anything else, put yourself in your reader’s shoes.

Today’s guest on the Morning Media Menu was author Kevin Smokler, talking about his new book–Practical Classics: 50 Reasons to Reread 50 Books You Haven’t Touched Since High School. During the interview, he also shared tips for writers struggling to organize a book tour. Check it out:

I’ve had lousy events that were 75 people and I’ve had great events with three people. It is all about the person who comes to see you–and that can be in physical space at an event or in digital space in terms of something you are doing in media. You first and foremost have to answer the question: ‘Why is this person listening to me?’ The answer is not ‘Because I wrote the book.’ ‘Because I wrote a book that was interesting to them in a number of ways’ might be the answer. But for everything you do to promote a book, you have to put yourself in the shoes of the person listening and make sure you are answering the question: ‘Why are they listening right now?’

Read more

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now! 

BookTour.com Will Close

Jacket Copy broke the news today that BookTour.com will close. Since 2007, the site has helped authors, publicists and readers connect through book tours.

Site manager Kevin Smokler wrote an email about the closure: “Fewer author tours and changes in book marketing budgets have made our company financially unviable. And while we would like to continue providing the valuable service that is BookTour, everyone here has families to feed and bills to pay.”

In this new environment, book club visits could be the best way for writers and readers to connect. Check out our Authors Who Visit Book Clubs directory and invite a nearby author to visit your group. Follow this Google Docs link to explore (and sort!) the genres, websites and contact information for more than 500 writers around the world.

Read more

Kevin Smokler Named VP of Marketing at Byliner

BookTour.com co-founder Kevin Smokler has been named vice president of marketing at Byliner.

Smokler will be responsible for overseeing marketing initiatives, social media projects, and community management at the new nonfiction site. Smokler previously served as CEO of BookTour.com. That site offers tools and services for authors to promote their books and for readers to have access to the authors.

Smokler had this statement in the press release: “Four of my great loves–reading, journalism, publishing and technology–all showed up in one job. How often does that happen?”

Read more

SXSW Panelists on Publishing’s Brave New Future

sxsw.jpgFollowing last year’s controversial “New Think for Old Publishers” panel discussion at the South by Southwest festival, five publishing experts tried to host a more productive panel at this year’s event.

Today’s “A Brave New Future for Book Publishing” featured: Booksquare.com’s Kassia Krozser, BookTour.com’s Kevin Smokler, HarperStudio’s Debbie Stier, Tor.com’s Pablo Defendini, and Vook’s Matthew Cavnar. This GalleyCat editor is stuck behind a desk in NYC, but we collected the most procative Tweets from the interactive audience in Austin.

Soupiset took some illustrated notes. William Hertling took some traditional notes. Read the whole Twitter stream at #futurebook.

Publishing Perspectives wrote: “Smokler says future bookstore is a POD machine, coffee pot and armchairs. Sounds like a hip Kinkos, but a charmless bookstore.”

Agent Kate McKean wrote: “Publishers do not have the rights to create new content around a book willy nilly. Sounds cool, but not legal/practical.”

Read more

Pick Publishing Panels for the SXSW Festival

sxsw23.jpgScores of publishing types are vying for a coveted spot at the SXSW Festival next year, proposing more than twenty panel discussions about the future of publishing. Online readers can vote on their favorite panels, helping determine the line-up at the festival next March.

Last year’s publishing panel sparked fireworks among literary bloggers. Over at BookSquare, Kassia Krozser has created an excellent list of all the voting options for 2010. Here’s a sampling of the entries, but be sure to vote on the complete list. Simply follow the individual links to vote.

-Beyond Publishing: When Every Book is Connected to Everyone: Stephanie Troeth, Book Oven (Hugh McGuire, Peter Brantley, Andrew Savikas, Kassia Krozser)
-A Brave New Future for Book Publishing : Kevin Smokler, CEO BookTour.com
-Romancing the e-Book: Publishing’s e-Volutionary Revolution: Deidre Knight, Knight Agency (includes GalleyCat senior editor Ron Hogan)
-The Novel in 2050: Richard Nash, Red Lemonade
-Book Publishing – The New Ecosystem: Maya Bisineer, Memetales
-Authors, Publishers and Social Media: Hug it Out: Tim O’Shaughnessy, LivingSocial
-Why Keep Blogging? Real Answers for Smart Tweeple: Emily Gordon, Emdashes.com founder, includes GalleyCat senior editor Ron Hogan.

BEA Day One: Booktour.com Launch

mjrose-chrisanderson.jpg

As part of its “Up Front and Unscripted” Series, MJ Rose and Chris Anderson spent a half an hour Thursday afternoon talking about Anderson’s new venture, Booktour.com. Created in tandem with Kevin Smokler and “19 year old Ivy League wunderkind” Adam Goldstein, Booktour.com, in Anderson’s words, is an attempt to capture as much information about author appearances to prospective audiences as possible and aggregate everything into one location. “There is a better way to market books,” Anderson said, “and there are so many places with little bits of information about books. ” He also stressed that Booktour.com won’t supercede publishers’ efforts on their authors’ behalf, adding that aside from giving authors the option of customizing author pages, they can add publicist information as well and direct any appearance arrangements their way.

The site, which officially launched June 1, will be in open-beta testing mode to give “a very small group” the ability to “help it evolve.” When asked, Anderson said initially that testing would take a week to work out kinks and new features, though having some experience as a beta tester, a couple of months seems more realistic. The q&a was extensive afterwards as audience members asked Anderson (as well as Smokler, a frequent responder from the back) about creating local channels, the role of booksellers, North American vs. worldwide reach and usability. From the sounds of things, Booktour.com is an idea that seems simple, but it remains to be seen (and Anderson admitted as much) whether publishers will be fully on board with the project.