InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Larry Doyle’

Larry Doyle Offers Sobering Advice about Book Promotion & Scriptwriting

larrydoyle.jpgBook promotion is a strange and thankless job online, and one writer shared some frank thoughts about this new work.

Today’s guest on the Morning Media Menu was novelist and scriptwriter Larry Doyle. Doyle (that’s his Facebook picture) introduced his new novel, Go, Mutants!–talking about his book trailer campaign, screenwriting, and gave some online promotion advice for writers.

Doyle had wondered about the usefulness of online promotion: “I can’t tell if it is translating into sales or not. I do know that on my last book, I Love You, Beth Cooper, it was MySpace. We were supposed to be all over that. I invited literally thousands of people to readings–and I do mean thousands. Of that, I only detected two people. One of them came up to me after the reading and said she’d love to buy the book but she was too poor. So I ended up buying the book for her. So that’s a net loss on my Internet marketing.”

He added: “The trick now is everybody is throwing everything against the wall and seeing what sticks. I don’t even know that any of this works. But you do it anyway–to the point where, I saw Roger Ebert in an airport lobby and I went up and gave him a copy of the book. Why not?”

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now! 

Thurber Prize Shortlist Produces Shouts & Murmurs

thurber-finalists-2008.jpg

Judges for the Thurber Prize, “the nation’s highest recognition of the art of humor writing,” announced their shortlist for this year’s award—especially notable, perhaps, in that all three finalists are regular contributors to The New Yorker. First there’s Larry Doyle, for the ‘high school flashback novel I Love You, Beth Cooper, then Patricia Marx and her novel Him Her Him Again The End of Him, and finally Simon Rich, whose collection Ant Farm actually includes several short pieces published in the magazine.

By the way, though the headline is technically correct, Marx is best known to New Yorker readers for her “On and Off the Avenue” articles on shopping—she hasn’t had a humor piece in the magazine since 2005′s “Audio Tour.” Doyle’s last contribution was back in May of this year, while Rich turned up earlier this month.