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Posts Tagged ‘MJ Rose’

ITW Prepares for a Serial Thrill

In May 2006, the International Thriller Writers organization was gearing up to launch its first anthology, THRILLER; its first fan conference, ThrillerFest, and a whole host of related activities. The infrastructure was in place for what would prove to be a successful anthology and conference, but as always, a big question loomed: what to do next?

The same question was on the minds of the folks at Audible, the Newark-based audio book publisher. Sales of titles were growing and a partnership with iTunes continued to help land them new listeners. But what of something wholly original, built entirely from the ground up that would grab people’s attention in a major way? They couldn’t do it alone, though; a partner would have to be brought on board.

It would take a few months of coordination and logistical hurdles, but in the end, ITW and Audible found common ground in the form of what’s currently titled the Serial Thriller. Set to launch “sometime this fall,” according to Audible Director of Content Steve Feldberg, the project, edited by Jim Fusilli, is a book-length format written in series by some of the genre’s top names and emerging talents. Jeffery Deaver will author the opening and closing chapters; others announced as adding intervening 14-odd chapters include Lee Child, Lisa Scottoline, David Hewson and Joseph Finder. Once all the chapters are written (something that Fusilli says should happen by the beginning of July) Audible will recruit a single narrator to record the entire serial novel, which Feldberg adds is tentatively scheduled to be released`2 chapters at a time over the course of eight weeks.

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BEA Day One: Launch


As part of its “Up Front and Unscripted” Series, MJ Rose and Chris Anderson spent a half an hour Thursday afternoon talking about Anderson’s new venture, Created in tandem with Kevin Smokler and “19 year old Ivy League wunderkind” Adam Goldstein,, in Anderson’s words, is an attempt to capture as much information about author appearances to prospective audiences as possible and aggregate everything into one location. “There is a better way to market books,” Anderson said, “and there are so many places with little bits of information about books. ” He also stressed that won’t supercede publishers’ efforts on their authors’ behalf, adding that aside from giving authors the option of customizing author pages, they can add publicist information as well and direct any appearance arrangements their way.

The site, which officially launched June 1, will be in open-beta testing mode to give “a very small group” the ability to “help it evolve.” When asked, Anderson said initially that testing would take a week to work out kinks and new features, though having some experience as a beta tester, a couple of months seems more realistic. The q&a was extensive afterwards as audience members asked Anderson (as well as Smokler, a frequent responder from the back) about creating local channels, the role of booksellers, North American vs. worldwide reach and usability. From the sounds of things, is an idea that seems simple, but it remains to be seen (and Anderson admitted as much) whether publishers will be fully on board with the project.