What happens when a bestselling series for kids becomes a full-blown Internet fad?

In the video embedded above, Goosebumps creator R. L. Stine discussed the BERKS meme, a viral photograph of a girl with braces holding up his scary novels for kids. Stine also talked about his cameo role in the hilarious Gersberms video at Nerdist.

Next week, MediabistroTV’s¬†My First Big Break show will release a video interview with the novelist about the early days of his career.