ebooksummit23.jpgWhat can writers do to promote their work in the digital age? Rob Macdonald from Scribd, Scott Weisenthal from Off the Bookshelf, Nina Lassam from Wattpad, and Debbie Stier shared their thoughts during a book promotion panel at our eBook Summit last week.

Lassam shared the example of novelist Diana Ilinca. The author will publish Zirconya: The Sage of Aluh’Nehn in June, but Ilinca developed a side story from the novel on Wattpad. After interacting with her readers every week, Ilinca built a fan base for her upcoming novel.

Stier suggested that people pay more attention to mobile devices. She highlighted Foursquare’s use of coupons and how food trucks use Twitter to announce their locations. Stier predicted that writers, especially those in nonfiction, can capitalize on similar techniques.

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