Google will discontinue its reseller program that allows independent bookstores to sell eBooks through Google’s platform. Starting on January 31, 2013, Google Play will be the only way to purchase eBooks through Google.

Google explained in a post: “With the launch of Google eBooks in 2010, we introduced a multi-faceted approach to selling ebooks: online, on devices, through affiliates and through resellers. One part of that effort — the reseller program — has not gained the traction that we hoped it would, so we have made the difficult decision to discontinue it by the end of January next year.”

ABA president Oren J. Teicher conveyed the news in an email to members today. We’ve reprinted the email below–the ABA has also created a FAQ for booksellers looking for more information.

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