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Posts Tagged ‘Paul Vidich’

Elevator Pitch: Storyville Wants to Do for Short Stories What iTunes Did for Music

In the latest episode of mediabistroTV’s “Elevator Pitch,” host Alan Meckler meets with Storyville co-founder Paul Vidich. Storyville is a mobile app for short stories that connects readers and authors. A former music executive, Vidich helped Steve Jobs bring music singles to iTunes. He hopes Storyville will do for the short story what iTunes did for the single.

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Storyville: Can Subscriptions Save Short Stories?

storyville.jpgWhat will the future of the short story look like in a world filled with eBooks? Paul Vidich, co-founder and publisher of Storyville, thinks the future lies in a subscription app for mobile devices.

Vidich (pictured, via) has a unique resume–he served as executive vice-president in charge of worldwide strategy and business development at Warner Music and he attended the creative writing MFA program at Rutgers-Newark. During the interview, he explained how they found stories for the app and analyzed eBook pricing questions facing the industry.

Here’s an excerpt: “I was at Warner Music and I did the first deal with Steve Jobs. I’m the one who suggested the 99-cents deal.  Then he took our deal and went to the other music companies and replicated it. The idea behind 99-cents was to produce a price that was low enough for the buyer of the music it would be a no-brainer. I think there’s no question that one of the effects of the digital world is that it’s created a deflation for all the content businesses. That’s happened in music and I you’re seeing the same thing in the book business.”

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