In the latest episode of mediabistroTV’s “Elevator Pitch,” host Alan Meckler meets with Storyville co-founder Paul Vidich. Storyville is a mobile app for short stories that connects readers and authors. A former music executive, Vidich helped Steve Jobs bring music singles to iTunes. He hopes Storyville will do for the short story what iTunes did for the single.
What will the future of the short story look like in a world filled with eBooks? Paul Vidich, co-founder and publisher of Storyville, thinks the future lies in a subscription app for mobile devices.
Vidich (pictured, via) has a unique resume–he served as executive vice-president in charge of worldwide strategy and business development at Warner Music and he attended the creative writing MFA program at Rutgers-Newark. During the interview, he explained how they found stories for the app and analyzed eBook pricing questions facing the industry.
Here’s an excerpt: “I was at Warner Music and I did the first deal with Steve Jobs. I’m the one who suggested the 99-cents deal. Then he took our deal and went to the other music companies and replicated it. The idea behind 99-cents was to produce a price that was low enough for the buyer of the music it would be a no-brainer. I think there’s no question that one of the effects of the digital world is that it’s created a deflation for all the content businesses. That’s happened in music and I you’re seeing the same thing in the book business.”