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Posts Tagged ‘Penguin Books’

Gibson To Take Second Life Plunge

With SPOOK COUNTRY due for publication next month, William Gibson‘s UK publishers are trying new marketing devices to get the book noticed. And one of them, according to the Penguin Books blog, is to bring Gibson to Second Life – a world he could have easily predicted in books like NEUROMANCER.

Over the next few weeks, reports Penguin Digital publisher Jeremy Ettlinghausen, Penguin is planning a range of William Gibson activities in Second Life: screening his “fine and strange movie” No Maps for These Territories; a competition to design an avatar for the man himself; giving away shipping containers packed with Gibson goodies and at the beginning of August, Gibson himself will be coming into Second Life to read from SPOOK COUNTRY and answer questions. “It was quite a thrill to give William Gibson himself a short tour of Second Life at the end of last year,” Ettlinghausen remarked to UK SF Book News. “And while I am not sure what he expected, I don’t think he expected that his avatar would be publicly mocked for its lack of aesthetic qualities.”

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Read a Penguin Novel At the Salon

Booktrade.info reports that women’s “me time” is to take literary turn as Penguin Books teams up with Toni & Guy for a new promotion, giving anyone visiting the salons the chance to read from a selection of books, as well as the usual magazines.”The high level of dwell time in salons and predominantly female demographic, make this a particularly good place to position our women’s fiction. We are confident this will help us achieve a high level of cut through and impact amongst a key target audience,” says Penguin General Marketing Executive, Ruth Spencer.

The promotion is “a great example of how we can add to the salon experience,” says Head of Toni & Guy Media James Tarbuck. “Having a promotion run in salons for a six-month period is a first for us and it’s very exciting to be able to offer an updated selection of titles every month,” he says. The promotion begins on June 18th.

Pearson Profits Rise

Pearson, the world’s largest education publisher (and parent company of Penguin Books) reported a 19 pct rise in 2006 profits, ahead of market expectations, and said it expects to grow faster than its markets in 2007. Penguin saw sales rise by 5% and operating profit by 10% in 2006, with underlying sales growing by 3% despite what its parent called a “tough consumer publishing market”. Pearson said that its book publishing subsidiary had a “record number of bestsellers for record number of weeks” over the year–Penguin UK had 59 titles in the Nielsen Bookscan‘s top ten bestseller list, up 5 from 2005, keeping them there for 361 weeks, up 42 weeks from 2005; Penguin US had 139 books on The New York Times bestseller list, 10 more than in 2005, and kept them there for 809 weeks overall, up 119 weeks from 2005.

Pearson CEO Marjorie Scardino said: “This is another strong set of results. We have built market-leading businesses and invested consistently in their content, technology and international expansion. That strategy is paying off with sustained growth in sales, margins, earnings and returns, and we expect 2007 to be another good year.”