Publishers OR Books and Just World Books have come to a strategic cooperation agreement. OR Books will be supporting Just World Books in their production, marketing, and rights sales enterprises.
The two companies employ similar business models. They both acquire manuscripts focusing on current affairs, social issues, and international politics. As booksellers, they both operate by only selling their titles as print-on-demand paperbacks and eBooks.
Just World Books founder Helena Cobban had this statement in the press release: “I think their list [OR Books' list] is amazing! But we have important complementarities, too, when it comes to how to publish. Independently, we each arrived at the same sort of model for making books work in the 21st century – selling direct, only producing books once they have a customer, and promoting heavily.” What do you think of this new alliance?