In a bookselling world filled with memoirs, it requires some ingenuity and online work to make your work stand out from the pack.
In this encore edition of the Morning Media Menu, we spoke with Rachel Shukert about her memoir, Everything Is Going to Be Great: An Underfunded and Overexposed European Grand Tour. In this 2010 interview, Shukert explained how she used CafePress to promote her book:
I’m designing a CafePress site with themed merchandise–which is honestly more of a stunt than I think anybody will buy it. But I think it could be funny … there were a lot of funny phrases and things and thoughts I had in the book that I thought would be funny merchandise … there will be tote bags and buttons and underpants that will somehow reference funny scenes in the book.