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Posts Tagged ‘Roger Cooper’

Online Ad Saturation

I’m slowly piecing together Vincent Bugliosi’s online campaign for The Prosecution of George W. Bush for Murder. Roger Cooper, Vice-President, Publisher at Vanguard Press had this to add about another integral element.

I did want to add some facts and information regarding the success of the book. Without question FSB did a fabulous and creative job in reaching out and stimulating the internet community with excerpts and beyond. However, the other integral internet element that drove the book to the bestseller lists was a series of website/blog ads over a period of four weeks, reaching over 25,000,000 people – people with a predilection to be very interested in what Vince Bugliosi had to say in his book.

Working with MJ Rose on a daily basis, she helped come up with a very targeted list of Websites/blogs, created the flash ads which were very effective, the provided click-through information to show the impact at these various websites, which was extraordinary. I just wanted to make sure that just as FSB deserves tremendous credit on their campaign, that MJ Rose gets major credit as well for a blog ad campaign that really was complementary and supportive to what FSB was doing.

UPDATE: From M. J. Rose was responsible for creating ads and running them on dozens of blogs in cluding, The Nation online, MotherJones online, DailyKos, Talking PointsMemo and more over a seven week period.

We reached over 25million targeted people during 6 weeks of aggressive advertising with click through rates that HuffPo told me were the single highest click through rate in one day than any other ad they have ever run.

Roger Cooper – the publisher of the book – believes that the ads – which cost less than a 1/2 page ad in the New York Times print edition – which would have only run once – were significant in the sales of the book.

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Grogan Upset Over Book of Unauthorized Newspaper Columns

When I passed by Vanguard Press‘s booth at BEA and chatted briefly with its publisher, Roger Cooper, he mentioned that one of its fall titles would be a book by John Grogan. Interesting, I thought, that the author of MARLEY AND ME would take his next project to Perseus’s high-royalty, low-advance imprint, but then a close look at the fine print revealed that the book is culled from Grogan’s Philadelphia Inquirer columns and licensed directly from the newspaper (which owns the copyright) and not Grogan.

That has him upset, as a statement released to bookstore accounts by his agent, Laurie Abkemeier, attests. “John has not been an employee at the Philadelphia Inquirer for several months. It was after his departure that the Inquirer and Vanguard struck a deal without Grogan’s knowledge and, in fact, the Inquirer purposely waited until after a contract was signed before informing John of their intentions. Further, Vanguard Press negotiated and signed the deal knowing that Grogan had not yet been made aware of the publication.” Former Chicago Sun-Times books editor Henry Kisor not only calls the Inquirer’s action “exceedingly cheesy” but points out that “old miscellaneous journalism doesn’t sell, unless it’s by an immortal like Mike Royko or Jimmy Breslin, and even then sales tend to be modest.”

In other words, this is not “a new book by John Grogan,” and he won’t be promoting or endorsing the new collection at all. Instead, Grogan will devote his attention to the children’s books about Marley that HarperCollins has already published or will be publishing in the future.